Hunter + Boo is a modern, ethical baby and kids wear label that doesn’t compromise on style or personality.
The label was founded in 2017 by sisters Beth and Sarah Medley who combine their love of fashion, art and nature with a desire to improve the lives of those who produce their collection. Made with the softest 100% organic cotton and eco dyes, each garment celebrates the joy of childhood, made with care to leave as light a footprint on the environment as possible.
Growing up, Beth and Sarah always dreamed of working together but families and careers beckoned them in different directions. While Sarah focused her talents on London’s fast-moving fashion world, developing her passion for beautiful products as a Buyer, Beth’s path led her to Singapore, at the heart of corporate Asia.
Beth’s step in to motherhood was a personal trigger to shop more mindfully, however as she researched the clothing industry, she was shocked to discover that fashion is one of the most polluting industries in the world. At the same time, Sarah began to explore developments in the fashion industry that make a more positive impact on the lives of its workers and their environment.
Drawing on this insight and hands-on experience, the sisters launched the Hunter+Boo label in October 2017, bridging the gap between a traditional “green” aesthetic and modern, cool design.