Our Inspiration

The names Hunter and Boo are Beth’s twin son and daughter, the double inspiration behind the brand. Hunter is the bold adventurer who loves to explore – the arrow in our brand.  Whilst Boo is the observer who loves nature – the twig.

The twins are now fun-loving, mischief-making toddlers whose very shape and form also inspire Beth and Sarah to understand the all-important practical needs of children’s clothing – are the organic cotton fabrics as soft and comfy as possible, are they hard-wearing and easy to get on and off, do the products wash well, is the range versatile enough to mix and match, regardless of who wears what. Read more...